Friday, September 14, 2007

Apple's New iPod Nano Ad
I'm going to assume that you must have seen the new ad for Apple's new video iPod Nano. If not, you can follow the link. I won't get into the device itself save to say that it's another remarkable product - to get a tiny, tiny screen of dense resolution is something although it's squatty looks don't exactly goose up the geek lust. At this point, it's the ad I'm interested in. The video of the song playing is Feist's "1 2 3 4" which is on uToob so ...

I like it. It's wonderfully alive with the colorfully clad cast and the song is just enough of an ear worm that it makes a great choice for an ad. Apple's media people are no dummies (says the guy who was turned on to The Fratellis when Apple used "Flathead" in an iPod ad). The lyrics are not exactly overwhelming but that's not a big deal really. Feist has one of those voices that's not classical but has real character. She is interesting to listen to even if the words are not exactly "An die Fruede." And the choral swelling of the "Oh-oh-oh" works just perfectly right. Excellent songwriting.
As the blog has amply demonstrated over time with my fealty to Emm Gryner, I like whiny Canadian chick singer-songwriters. I think it started with Joni Mitchell. And Feist is right there. I wish her great success even though I'm not in any hurry to buy her disc.
What struck me, finally, after actually watching the video is how well Apple chose not just the song but the viddy as well. The appearing of the subsequent Nanos under the first picks up the way the music video has a raft of people appear from behind Feist. Watch the viddy and watch the ad. It's evident. Took me a while to recognize it though.

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