Earlier I blogged about getting a subscription to the new Cook's Illustrated magazine "Cook's Country." Well, my first non-sample issue arrived in the mail and it was the same issue as the sample. One might be tempted to be peeved but accompanying the duplicate issue was a postcard: "You recently responded to our subscription offer and we mistakenly mailed you the same issue that we had sent you as a sample. We apologize for this error and have updated your account to ensure that you receive an additional issue."
Hmm. I'll be schnotted on. (It's not working. -Ed.) (Point taken Ed.) That is the very definition of customer service - recognizing the mistake before it has even reached the customer and correcting it.