The media came up with the tag "Bennifer" for Bena Fleck and Jennifer Lopez quite a while back. And it made sense since "Ben" fits rather easily into "Jennifer." But that neologism led, in my estimation, to the horrid concatenation of Brad Pitt and Angelina Jolie that is currently being used: "Brangelina." Bzzzt! Wrong! However, if all celebrity couples are going to have their names jammed together, I think we should move next to Madonna and her husband Guy Ritchie. And their names work both ways: :"Madguy" for him and "Guymad" for the trollop he married. Le mot juste!